SCI debuts commercial on Early Learning City

How do you build an Early Learning City?

A new commercial, set to begin airing on Cox and At&T Uverse the weekend of Sept. 9-10, aims to explain the idea.

It is, essentially, a community that embrace lifelong learning beginning with our children. It is a place where parents get the tools, support and techniques to understand the power that their words have to build a child’s brain.

That earliest construction project — wiring a child’s brain in the first three years of life — creates the foundation for a child’s school readiness, intelligence and, hopefully, future success.

You can watch here.